Lovi helps you find clothing based on materials, certifications, transparency, and what can be verified.
A good material is a good start, but it is not the full story. Lovi also looks at certifications, transparency, and possible treatments or finishes.
We look at what the product is made of. Natural fibers like organic cotton, linen, hemp, wool, silk, and Tencel/Lyocell usually score better. High amounts of polyester, nylon, acrylic, or elastane usually score lower.
We check for certifications like GOTS, OEKO-TEX, bluesign, and other trusted standards when available. These can give more confidence about testing, processing, or chemical management.
Some clothing may use dyes, wrinkle-free finishes, stain-resistant treatments, water-repellent coatings, anti-odor treatments, or other finishes. If Lovi cannot verify these clearly, the confidence level may be lower.
We look at how much useful information the brand gives. Clear material percentages, certification details, and product information help Lovi score with more confidence.
We consider the environmental profile of the fibers. Recycled materials may help the environment score, but synthetic fibers are still treated as synthetic.
Organic cotton is a better fiber choice, but it does not automatically tell us everything about dyes, finishes, or processing. If a product has organic cotton but no strong certification, Lovi may score it as a good option with some unknowns — not a perfect product.
Clear material information, strong certification, and no major concern found.
Good information is available, but some certification, dye, or finish details may be missing.
Important information is missing, unclear, or too vague.
New products found by Lovi are not shown to shoppers right away. First, they are added as pending products. Lovi gives each product a score, a confidence level, and a recommendation. Then products can be reviewed before they appear in Ask Lovi search.
Lovi does not claim that any product is completely non-toxic or risk-free. Lovi does not say that lower-rated products are dangerous. Scores are based on the information available from product pages, materials, certifications, and brand transparency. When information is missing, Lovi lowers confidence instead of guessing.
Our goal is not to scare you away from clothing. Our goal is to make better information easier to understand, so you can shop with more confidence.